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These are quantifiable and measurable metric used to evaluate the performance and success of various aspects within the tourism industry. KPIs are essential tools for tracking the effectiveness of strategies, making informed decisions, and assessing the overall health and progress of tourism-related activities, businesses, destinations, or initiatives.
International tourist arrivals to Uganda have more than quadrupled over the past decade , from 205,000 in 2012 to 945,000 in 2022
View insight details about the travel and tourism activities of Ugandan residents to destinations outside of Uganda
Track the fluctuations in tourist choice of destinations over a period of time, this indicator reflects the concentration or dispersion of international visitors within a particular year
Tourism’s direct contribution to GDP in 2022 was estimated at roughly US$800 million. This represented 4.0% of total Ugandan GDP
In addition to community tourism, there are other sites and events that showcase unique elements of Ugandan culture. Track tourist activity over the years at Uganda’s famous museums and cultural sites
Visitation to Uganda’s NPs, the country’s principal tourism draw, increased from 126,553 visitors in 2019 to 190,112 in 2022. This represents total growth of exactly 50% over the four‐year period
Accommodation is a fundamental component of Uganda's tourism industry, providing the necessary infrastructure, services, and experiences that attract and support visitors while contributing to the country's economic growth and sustainable development
Uganda's tourism industry plays a vital role in driving economic growth and providing employment across a wide range of sectors, directly benefiting local communities and contributing to sustainable development.
