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The TIMS is designed to provide a robust, scalable, and user-friendly system that collects, processes, and stores data related to the tourism and hospitality sector, and provides real-time updates on tourism trends and performance. The system is integrated with other relevant sector systems, tested, and hosted by the government of Uganda.
The data collected and visualized in TIMS is sustained by feedback by contributing agencies and institutions under the Tourism sector as well as national statistics centers. Tourism is a significant contributor to the economy of Uganda, providing employment opportunities, foreign exchange, and boosting economic growth.
However, there is a lack of centralised data sources that provide comprehensive and up-to-date information on the tourism industry. The Tourism Information Data Portal aims to bridge this gap by providing a one-stop shop for all tourism-related data, enabling policymakers and stakeholders to make informed decisions.
The Ministry of Tourism, Wildlife and Antiquities provides support and advice to all players on the platform working at collecting, managing, and disseminating data related to the tourism industry from the TIMS portal.
Tourism data provides comprehensive information about the travel and tourism industry, international tourism, and domestic tourism. It includes transaction-level information such as tourism expenditure on flights, car rentals, mode of transport, hotel stays, restaurant visits, and visits to attractions. It also include data on inbound tourism as well as outbound tourism.
The typical attributes of tourism data include:
Domestic and foreign arrivals and departures
The capacity and demand for accommodations
Traveler expenditures
The number of local residents working in the industry
National revenue generated from the industry (economic impact)
Seasonal or unique events that affect regional and global tourism
Tourism employment
Tourism analytics provides actionable insights used in travel intelligence, competitor analysis, price monitoring and optimization, as well as other related use cases in the travel and tourism industry.
Other industries may use tourism data for their travel requirements. You can also leverage tourism data to enrich other types of consumer demographic data for relevant use cases in your industry.
Businesses use several data categories to assess the strengths and weaknesses of their competitors. Based on the insights, they strategize on opportunities and threats in the market. Service providers operating in the tourism, travel, hospitality, and entertainment industries use tourism data for data-driven competitor analysis.
The tourism industry has its own unique challenges and is driven by constantly balancing demand with capacity. Tourism data helps companies monitor product and service pricing across multiple channels, evaluating how consumers respond. Pricing optimization leverages competitor and market pricing data to determine the right price for maximizing profit.
Tourism data provides information about popular destinations, preferred price bands, and consumer response to campaigns. These insights are leveraged for strategizing marketing and advertising campaigns for the projected revenue.
Insights derived from tourism data about destination locations are used for tourism packages, travel and hotel pricing, and infrastructure planning.